I'm with you, it's tough to make the numbers work unless you've got some serious volume. You'll notice that one-off letters are actually $3 each.
You don't get the lower rates unless you commit to spending more... take a look at the pricing/signup link at the top. (Also, would love some feedback on this page...)
The idea of charging an up-front-buy-in is unusual, and I'm not sure why it makes any sense, except as an unusual way of helping you bootstrap this business.
What about replacing the Lite plan with something that costs $25/mo and includes 15 letters (add'l $2) and the Pro with, say, $99/mo for 99 letters (add'l $1.50).
Actually, I would rather setup a monthly plan instead... I got some initial pushback from my initial customers when they balked at the idea that they'd have to pay the monthly fee whether or not they actually mailed the allotted amount of letters each month. To be clear, the notion of "use it or lose it" seemed to scare people.
What you're proposing sounds a bit better (and helps me make more sense of the numbers), I'm going to put some thought into it this weekend.
Does anyone else have any thoughts on the pricing models?
EDIT: I've switched the plans over to monthly instead. Will monitor signups over the next few days and see how that compares to the pre-paid stuff I had originally.
You don't get the lower rates unless you commit to spending more... take a look at the pricing/signup link at the top. (Also, would love some feedback on this page...)