Most americans would happily choose cancer over vegetarianism. That part isn't Monsanto's fault. Source: I am a vegetarian who talks to omnivores and near-carnivores.
Yeah, that's the main problem I guess, the system is providing people what they want but not what they need. It works like any other market, the consumers want cheap meat so the industry is providing cheap meat. The whole industry is then shaped to solve the wrong problem. They don't even need to fully switch to vegetarianism for it to work but they need to understand that eating meat once in a while is healthier and more reasonable than having a diet based on eating meat every day.
