I built Sweetheart.io for myself, originally -- then had several friends request access so they could send postcards, too.

The basic idea is that you can subscribe your girlfriend/wife/husband/boyfriend* to receive small tokens of your love every month -- in this case, well-designed and romantic postcards with a sweet message on them.

The potential "downsides" to this idea are people perceiving this as being lazy, or automating something that should be personal. In my opinion, though, it is sweet to subscribe a loved one to a service like this -- my wife is very happy when she receives her monthly card in the mail!

* While I'm targeting men -> women from a marketing perspective, I've made sure to keep all of the cards gender-neutral, so any partner can enjoy this service :)

Cool idea, simple and easy.

Quick question - $7 actually seems pretty cheap to me for 12 cards, how are you able to cover the cost of postage and the card cost? Is mailing a postcard cheaper than the normal postage rate?

Aha -- it's $7 per month, so it more than makes up for it. However, that comment alone makes me think maybe the pricing is a little too aggressive?

Would $5/mo be easier to swallow?

It's a cool idea but a few suggestions:

-No mention if international addresses are okay.

-Seems a little expensive.

-Needs more examples of cards.

-Would be nice if it pings you by email a few days before the card prints/sends so you can add your own personal message.

Hey, those are all awesome suggestions.

- Right now I'm doing U.S. only, just because the pricing gets a little weird otherwise.

- I'm with you on the examples of different examples of cards; I have several made (and our designers are working on other ones that should be out soon), so that's super valuable feedback.

- I think I can A/B test some pricing. I wouldn't want to go below $5, but $7 was -- to be honest -- sort of dartboard pricing. If I change the price, I'll credit the difference * months paid to existing accounts :)

- Yeah, I've thought about custom messages. It would be a cool feature, and probably wouldn't be that difficult to implement. I'll see what I can do tonight!

Thanks for feedback, it's awesome to have some constructive criticism to work on! I'm also not a designer, so I've been tweaking the landing page/copy a little bit, too.