I'm going to be a cynic and say that Adria took a gamble to raise her profile and it backfired big time.

This wasn't the first incident of questionable behaviour in conferences. There had been sexist comments, talks and general lude behaviour prior to this.

I think she saw the opportunity and forced the situation to fit the narrative (it wasn't even a sexist comment) but it quickly got out of hand and resulted in them both suffering severely.