Is that really the ethos you see Apple emanating? Because I've always seen the opposite. One of the things that I thought coolest about Apple back when I was on Windows were the people who talked about installing Leopard on a Powerbook and having it still work perfectly. Ditto the iPhone now. In fact, the line I hear directly from Apple is "Because we have no physical controls, we're allowed to keep our 1st gen iPhones in line with our freshest models, so the iPhone will outlast many of the other phones its age." Certainly my iPod is showing no strain in its second year. I haven't even upgraded to 3.0 and it still feels great.