You can read more on the press release: http://addapp.pr.co/92748-addapp-labs-launches-to-better-und...

This is not a scam but an actual program to help verify our data collection methods.

too bad they don't have an Android app yet :(

Noted it down. Thanks for your feedback.

thanks for listening. I'm already totally geeking out with a Fitbit flex and have given several other apps permission to its data. So I would love the opportunity to play with your stuff on Android