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We need new words to describe new patterns of social news and commentary. For aspects of this situation, I first propose 'paraphrage':

paraphrage (v): to paraphrase in a way to maximize outrage

Tim Armstrong has been widely paraphraged as saying, "we're cutting your 401(k)s because two AOLers had distressed babies last year".

Paraphraging not only brings many profitable clicks, but it removes complicating details that interfere with an audience's offensertainment.

offensertainment (n): amusement or enjoyment felt by taking offense, and expressing moral indignation, usually in solidarity with some larger group

The isolation and individual disempowerment of modern online life has driven many people to seek a compensating sense of joy, purpose, and belonging through offensertainment. Leading offensertainment providers include Gawker, the Huffington Post, and Slate, but the full participatory experience also requires forwarding, commentary, and button-pushing through services like Reddit, Facebook, Twitter – and HN.



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