Love it. Balanced utilizing github for public discussions is an absolutely amazing approach to running a company. I have to imagine that validating their features before even building them does wonders for their development schedule.
This is awesome. Over my last two years, I've become a bigger proponent of open sourcing parts of your process that aren't key to your revenue in an effort to help other developers and promote your development efforts. GitHub makes this super easy and the community around GitHub is amazing. I can't wait for Episode 2.
If you're interested in seeing other great companies use GitHub to "open up" their company, check out Gittip[1]. Balanced's first open interactions were with Gittip founder, Chad Whitacre[2]. He's definitely one of the most forward thinking in this space.