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If this showed up on Dragon's Den, Mark would get kicked out head first. He has a vision, but how will he get there? The path ahead needs much better details. Right now he is selling a dream, but for $ 32 million he better explain how to get there. For example: on what estimates does he base the expected deliver date? What are the tasks ahead, and how far along is he already? It is impossible to judge what risk is associated with this project when there are so many unknowns.

He sells this to us the same way that wallets and pens are sold on Kickstarter. If he can get 32 million with no more than this, I am impressed.

PS: The project might be very realistic, but how can we know? For example, Pebble missed some certification that screwed German backers since customs stopped the watches. There are a million small things that can go wrong - how well prepared is Ubuntu to deal with those?



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