Fair, but that's not their business model. They don't create any content. Their model is to trick naive (but obsessive) people into filling their wikis with information, then when they realize how enshittified the site is, using their SEO advantage to crush any later attempts by those same people to build a real community wiki.

> If you want visitors then you have to...

They'd say "Or, we can just have really good SEO and get those visitors without earning them!"