These (and other TOS agreements) fall under the category of "adhesion contracts".
Because the buyer has no real ability to negotiate, any ambiguity is resolved in their favor. A judge can also strike provisions that a reasonable buyer would not expect, or that are unconscionable. So it's up to the judge's judgment.
The cooler thing is that if a substantial amount of the 216M TV owners tried to arbitrate across the country/world, they'd cave so fast. Arbitration is cheaper than an individual law suit, but much much more expensive than a class-action.
Because the buyer has no real ability to negotiate, any ambiguity is resolved in their favor. A judge can also strike provisions that a reasonable buyer would not expect, or that are unconscionable. So it's up to the judge's judgment.
https://www.investopedia.com/terms/a/adhesion-contract.asp