The guy who took over JC Penney's after leaving Apple's Retail division is a good example of this. On paper great pedigree. Success --but did not understand a different, albeit retail, market so well and things tanked horribly.
Yeah, JC Penney was not Apple Stores (which by the way probably looked awful to a lot of people on paper--see Microsoft's attempt to clone). But JC Penny was a discount brand whose shoppers absolutely weren't looking for an expensive Apple Store experience.
