From a historic standpoint though Apple came back from near-death because they differentiated by focusing on the consumer first.

While other companies were recycling the same beige boxes meant to be tucked under desks for home use, Apple came out with products in candy colors.

While Microsoft was rolling out new business process tool SKUs, Apple came out with GarageBand and bundled it in for free.

Apple is not the company prioritizing going after a Fortune 500 company to replace their fleet with Macs. So their focus isn't going to be to design products and features to try to get that deal closed.