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Whenever someone says America can do great things, I don't think of battleships, fighter jets, or AI models, I think of Costco.


Agree 100%. Costco exemplifies american dream... recent immigrants perusing well-stocked aisles, friendly employees, ample parking, cheap tasty hot dogs, etc.


Perhaps this depends a lot on location. Parking is a nightmare at my local Costco. The employees are friendly enough most of the time. I truly admire the value and business model but Costco is pretty much the absolute worst shopping experience I can think of.


It's because they are so busy. Yeah, costco is the one store I go to that people seem to have 0 spatial awareness. Every time I go, someone will just stop moving in the middle of the aisle, creating backups, without any shame. But I bet if your other local grocery stores were as busy as costco, they would have the same issues.


That's interesting because my experience is the opposite. Costco can swallow up an irrational number of people and still be pretty smooth inside. The parking lot can be packed and when you walk in the door it turns out to be fine.

Walmart, on the other hand, is the absolute pinnacle of shitty shopper behavior. People being rude, pushy, completely oblivious standing in the middle of the aisle, etc. At least in my area, Costco attracts a different kind of clientele.


"the absolute worst shopping experience I can think of"

Indeed:

* Short opening hours

* checking the membership card at the entrance

* cell phone salesmen inside

* item locations change randomly

* items randomly disappear for weeks at a time, as if Leonid Brezhnev was in charge of restocking

* waiting at the exit for someone to check your receipt

* for a while, they'd check your receipt at the self-checkout and then check it again at the exit

* 1970s level IT, inaccurate inventory information

Microsoft used to give a cash bonus for patents; I imagine Costco has a bonus program for new ideas to make the shopping experience worse. Some ideas:

* throw lit firecrackers into the crowd

* pour oil on the floor so people slip

* complete darkness inside the store

* every 10th person at the checkout has their credit card cut into pieces


Agreed. The entire store is wired to encourage impulse buying and keep you from making rational decisions about whether you'll be able to finish that 3lb container of guacamole before it goes bad.


I don't see how Costco prevents you from making rational decisions. If anything the incredibly plain atmosphere (wide open spaces, no flashing lights, no loud music) feels much more calm than the typical retail experience.

My average food waste from a Costco trip is significantly lower than other grocery stores.


Also Costco has a really annoying "treasure hunt" strategy where goods are re-arranged around the store trying to get you to explore aisles (aka get lost and waste time) to impulse buy more stuff.

Other stores (Target, Walmart, etc) will let you look up the item's aisle in their app and be considerate of your time.


Costco's app will let you search inventory, but not let you see location or quantity.


I love Costco, but I hate that they constantly move shit!


I find the experience of shopping at Costco very uncomfortable. The parking lots are jammed packed, everyone is darting around with large shopping carts, the lines for the cashier are long, sales people are trying to pitch me on travel deals as I walk by - it almost feels like going through a busy airport. I am a Costco member, but I only go to the store when I really need to. The fact that I can shop Costco via Instacart was a gamechanger for me.


ample parking? Not at any locations in my area. Even on weekdays.


Go within an hour or so of opening.

I used to work right across the st from one and would spend most of my shift looking out at their parking lot and you could see it get more packed throughout the day, thin out a little bit in the early afternoon and then slowly drain towards closing.

It's always least crowded right at open and then an hour (? or maybe two?) later they open for the "regular" people and once that's the case, it fills quickly.


> Go within an hour or so of opening.

Hah. It’s such a PITA that Costco includes an hour earlier entry on the top tier membership.


I regularly shop at Costco and its usually one of five which ever is more convenient at the time. In all of my experience with Costco there is exactly one that has shitty parking, the rest are fine. That is if you have enough wrinkles in your brain to notice that in front of the store there 10 cars waiting for spot and parking a little bit in a back is easier.

I often see people cruising around still looking for parking while I already managed: to park, walk to the storefront, get myself a hot dog, eat my hot dog, grab a cart.


I park in the back any time I go to Costco. the locations nearest to me are always packed to the brim. even the sort of "secret" extra spots that are behind the building and could be considered employee spots.


My local locations are busy even during those times. it's a constant battle.


For lots and lots of Americans, endless consumerism, driving and junk food are not a part of the dream in any way.


The hotdogs. You know the world is ending when Costco raises the prices of their hotdog.


> friendly employees

Where are the employees? There are so few employees (other than cashier) on the ground in a football field sized warehouse. Good luck finding someone if you have a question


To note, Costco doesn't make much sense in most places outside of the USA (and doesn't have to. No shop needs to cater to the whole world).

It still exists in select locations in some countries, but are more exotic experiences than anything else. Shopping for weeks of groceries at a time is IMHO crazy niche, it requires a level of isolation and buying power that is seldom combined.


I think your main point is right, but there are many Costco members who are NOT shopping for "weeks of groceries" at a time, and many of them live in suburban or urban areas with high density. For example, I shop at Costco once a week for just my girlfriend and I; we don't buy outrageous quantities. We live in a populous area.

Our situation is pretty common; it's just a normal grocery store in effect for lots of people. The weird stereotype of Costco shoppers driving for miles to buy huge carts of food just doesn't line up with the typical case for my area.


As someone who lives in central San Francisco: Costco is amazing with a cargo bike (or Waymo off-peak).

Haven't had Amazon Prime for 2+ years and don't miss it, but would definitely miss my Costco membership.


Agreed. We have two Costco's within 6 minutes driving distance, my wife visits them once a week, like Walmart and Whole Foods. We also shop regularly on Amazon. We don't buy weeks of food at a time.


I’m in Australia and I love going to my local Costco with my wife monthly to load up on meat we re-portion and freeze. Calling it an exotic experience is a little much, they operate in 14 countries, I’m just there for the bulk savings with a hot dog or two.


I mean I'm also in Australia and given how few Costcos we have over here, it pretty much is an event because it's not on your way anywhere, you generally have to make a special trip of a decent distance so you want to make it worth the trip.

I think I've been like... three times?

I do have a mate that makes pretty regular trips, but even then they're just that, trips to Costco for some specific purpose or product.


I now live in Tokyo and still make my Costco runs at least once a month. It's nice to have access to most of the same inventory since moving from Los Angeles.


I think of this: https://patrickcollison.com/fast

Sadly this is not the case anymore these days.


Wallmart is absolutely impressive. But many places have something similar to Costco.


Internally, Walmart is the a larger planned economy than the Soviet Union ever was. If you have a product you agree to sell in Walmart you basically give up total control. They tell you how to manufacture it, where/when to sell, and even at what price. There's a tongue-in-cheek 2019 book exploring this idea called The People's Republic of Walmart: How the World's Biggest Corporations are Laying the Foundation for Socialism. Cory Doctorow wrote about it

https://archive.ph/cnDtu


I tend to think of veterans and their sacrifices manning those battleships, fighter jets and battlefields so that companies like Costco can exist.


They're shifting around 1,000 corporate roles from Issaquah to Hyderabad [0]. They're across the street from TJX and AMD [1].

[0] - https://www.reuters.com/world/india/us-retail-giant-costco-s...

[1] - https://maps.app.goo.gl/?link=https://www.google.com/maps/@1...


I mean, Costco is great, but I think the purest expression of American capitalism is Buc-ee’s.


I present to you, the 8th wonder of the world: https://en.wikipedia.org/wiki/Memphis_Pyramid


Yeah that’s pretty not bad. They just need to deposit them along the interstate system.


Can you explain why? Non-american here :)


It’s a chain of gas stations along interstate highways, either mostly or entirely in the south. Many are contenders for, and one of them is, the world’s largest gas station— not hyperbole. One has 120 gas pumps and they do so much volume, they have a team of attendants running around outside to deal with card/pump problems. They’re open 24/7/365 and constantly have dozens of fresh, made on-site BBQ items and sides ready to go for very reasonable prices, roasted nuts and other snacky confections being made fresh constantly, plus a huge line of high quality prepackaged snacks, a full clothing store worth of merch bearing Buc-ee the beaver, and a separate convenience store that itself would make an incredible American gas station.

In Florida, driving up through Georgia, the billboard advertisements start 200 miles away.

Truly shocking thing is that it’s genuinely high quality (considering the venue) and reasonably priced. It’s exactly the sort of product American capitalism is supposed to produce, but almost never does.

There are lots of videos on YouTube.


>In Florida, driving up through Georgia, the billboard advertisements start 200 miles away.

There's even a billboard 979 miles away in Arizona: https://stock.adobe.com/images/eloy-az-nov-23-2024-buc-ee-s-...


Wow. I spent decades of my life living in the US but apparently the wrong parts. Now I'm living in a different continent but I hope one day I'll have the opportunity to experience this part of America.

Happy Independence Day!


Being from urban New England, which is about as geographically and culturally distant from Buc-ees country as the US gets, I first patronized one at 45. A distinctly American experience, indeed. I’m normally not big on rampant consumerism but, I like them.


"[W]hat earlier century had even a presentiment that such productive forces slumbered in the lap of social labour?"


Welcome to Costco, I love you.




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