Because I'd never sell them to you, do you have the right to take my fancy clothes without paying for them?
A better comparison would be counterfeiting your fancy clothes, rather than stealing them, because piracy isn't theft, it's "copying".
Many elements of fashion design are not eligible for copyright in the US so it's conceivable that your design (minus the logos, etc) could be legally copied and mass produced by someone else who is willing to sell to customers that you are not. To me, that's a closer parallel to what is happening in the movie/tv industry today, except that in the media industries, copying the product costs virtually nothing, meaning everything is available as a copy, and distribution costs virtually nothing with the right technologies. Even more strange, those customers, who judging by the success of iTunes, Amazon and Google music stores, are perfectly willing to pay despite high quality, convenient, free copies being available a couple of clicks away.
I think most people follow a pretty simple ideology with this stuff: If you give me a way to pay for a TV show that moderately compares to the experience of watching the pirated version, I'll pay. If you refuse to sell the product to me in any way, I will not feel guilty about downloading one of the six different versions in three different file formats available to me via some other source. Your customers understand that as a business in the media industry you had a choice: (1) Give me a way to pay you or (2) Don't. Unfortunately, option #2 just means I now have to choose whether or not I'm willing to do something that, in my view, is only "morally questionable".
A better comparison would be counterfeiting your fancy clothes, rather than stealing them, because piracy isn't theft, it's "copying".
Many elements of fashion design are not eligible for copyright in the US so it's conceivable that your design (minus the logos, etc) could be legally copied and mass produced by someone else who is willing to sell to customers that you are not. To me, that's a closer parallel to what is happening in the movie/tv industry today, except that in the media industries, copying the product costs virtually nothing, meaning everything is available as a copy, and distribution costs virtually nothing with the right technologies. Even more strange, those customers, who judging by the success of iTunes, Amazon and Google music stores, are perfectly willing to pay despite high quality, convenient, free copies being available a couple of clicks away.
I think most people follow a pretty simple ideology with this stuff: If you give me a way to pay for a TV show that moderately compares to the experience of watching the pirated version, I'll pay. If you refuse to sell the product to me in any way, I will not feel guilty about downloading one of the six different versions in three different file formats available to me via some other source. Your customers understand that as a business in the media industry you had a choice: (1) Give me a way to pay you or (2) Don't. Unfortunately, option #2 just means I now have to choose whether or not I'm willing to do something that, in my view, is only "morally questionable".