Actually I've found Apple maps to be pretty good so I could see myself sticking with them.

Yes not as many features as Google Maps but adequate and with some nice features of their own. My nearest city, Glasgow, has recently been added as a 3D flyover city which I feel is better than Street View for getting an idea of an area/place.

For me the directions work and I've found the search decent.

Stopped using Apple products time ago. Great choice.

Use of the many, many other map apps or just use the website.

Not a huge deal really.

It's also about the ethic, not just the functionality.