The second paragraph starts "Muse Spark is the first step on our scaling ladder and the first product of a ground-up overhaul of our AI efforts. To support further scaling, we are making strategic investments..."
This article is about Meta, not about the user. Who signs off on these? Is the intended audience other people at Meta, not the user?
The article is published primarily to signal to the market that Meta is serious in its efforts to compete in building frontier ai models.
They want to 1) attract talent, 2) tell wall street they can play in this space as well, 3) help employees feel the company is moving in the right direction.
A frontier LLM doesn't apply to their core consumer products.
This article is about Meta, not about the user. Who signs off on these? Is the intended audience other people at Meta, not the user?