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joezydeco
12 days ago
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New iPad Air, powered by M4
The word "value" appears four times in that press release. I sense a theme in the marketing this week.
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harperlee
12 days ago
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Also "upgraders" (11 times, meaning a kind of buyer), that's a new one for me in these introductions.
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zamadatix
11 days ago
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The next day and the cheapest thing seems to be $1k (base M5 MacBook Air) sitting alongside new MacBook Pro variants and Studio Display XDR :D.
I hope the budget MacBook appears this week nonetheless.
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2OEH8eoCRo0
12 days ago
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If they wanted to provide value they'd add MacOS to their tablets.
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geerlingguy
12 days ago
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Yeah, instead we'll have a slightly cheaper MacBook Air, I'm guessing, that still costs more than the perfectly adequate iPad.
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tonyedgecombe
11 days ago
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I hope they never do that. It would compromise macOS too much.
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ta9000
11 days ago
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It’s been 16 years. Move on already.
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jajuuka
12 days ago
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Between the iPad Air and iPhone 17e it's definitely the "value" day. It will just be a ramp up to the MacBook Pro. Makes a good contrast and marketing scheme.
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dylan604
12 days ago
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At least they are not using "affordability"
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