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I'm not claiming your logo is objectively detrimental to your business, just as I wouldn't claim that off-shored software is objectively detrimental to an offshoring client. I've certainly used software developed by a small team in India that did exactly what it needed to.

I don't know what your logo looks like. It might be a great piece of design that connects with your customers and represents your business well. All I'm saying is that a proper design process helps ensure that happens; it's no different from software in that regard.



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