The rest of these Roku/Amazon/Google devices are full of advertising and underpowered hardware that results in cluttered and laggy interfaces. The Apple TV interface is completely free of advertising, responsive, and easy to navigate.

Apple TV's way beefier hardware, but let's not pretend it doesn't also have advertising.

The Rokus are garbage for two main reasons IMO.

1) They close or lock down hidden features that people find to make it better, it's not user friendly.

2) ADs, they should give them away with how much advertising they bundle with it.

High end model is $150 (US). Very fast and yes Apple gets some of your info but it's not getting resold to advertisers and 3rd parties. Generally speaking doesn't require adware to keep the price low.

It's a lot faster.

It doesn’t suck.