"feminizing" doesn't refer to a sexual fetish, it just means making something more feminine. Do you assume that something being feminine is automatically sexualized and fetishistic?
"Feminizing" doesn't inherently refer to a sexual fetish but context matters. I invite you to examine the article more in depth, look at the chatroom conversations and then come to your own conclusion.
I'm right there with you. The people above your are being intentionally obtuse. Go to the "about" page, and follow the link to the "wonder" page. Scroll all the way down, and you have your answer.