This reminds me of the parody from 20 years ago of what would happen if Microsoft would re-design the iPod packaging - including the name of the product. It seems that nothing has changed.
I admit that this design is not the most aesthetically pleasing one, but it really contains all the relevant information - which in my opinion cannot be said about the Apple packaging.
https://www.youtube.com/watch?v=EUXnJraKM3k