Was the failure really driven by privacy policy? Long term a privacy play is the right move. But right now, Siri's capabilities even underwhelm vis-a-vis a model with no understanding of user context that is just interpreting commands.
Agreed. I often have to verbally battle with Siri to do the most basic interaction. Siri recognizes all my words but misinterprets my intent and does something I didn’t want.
Yeah and the fact that this basically hasn’t improved in a decade tells me that it’s likely that nobody actually works on Siri.
Not to mention the iOS keyboard has gotten so bad in the last year that it took me 3x longer to type this comment (I use the swipe keyboard). I had to fix at least a dozen typos.
Every now and then when they screw up, they’ll have a mea culpa with the press. They haven’t done that with Siri or the keyboard yet.
My understanding is they are just stubborn. They once did it this way and now it is "the Apple way".
Recent example: Apple used to hide "search in page" in the share menu in mobile safari. Far from obvious, but at some point one discovers it because there is no other place to look for it.
Now they have finally decided to make a standard fly dropping overflow menu and hide the share button there. But interestingly you still need to open the share menu from there to find the search button.
Meanwhile other buttons that weren't as obviously misplaced in "share" like "Add to Bookmarks" are now on the top level together with the share button.
Same goes for the arguments against things like cut and paste in finder: they didn't create it back in the day and now there is a complete mythology about why cut and paste in Finder would actually be stupid and almost evil.
FYI, an easier way to search in pages in Safari is to just type what you want to search for in the address bar, and then at the bottom of the list of suggestions (you may need to scroll it down) you can tap "On this page".
I just noticed it randomly many years ago, I don't remember the occasion but I guess I was scrolling trying to find a page in history lazily and noticed it at the bottom.
It's an example that sums up feature discoverability (well, lack of) on iPhones - there are so many things like this, that are really useful to know if you find out about them but the only way to find out is luck or having a friend tell you. Occasionally the official Apple "Tips" app has useful stuff, but not much.
I actually have a thing in my family Signal chat of every few weeks sharing a new random iPhone tip, as I'm by far the nerdiest in the group. Maybe I should collate them all into a "hard to discover Tips" blog and share on HN...
Some of the things didn't really get fleshed out, some are "oh, that's something in there?" (Restaurant reservations? Ride Booking?) and feels more like the half baked mysql interfaces in php.
However, as part of privacy - you can create a note (and dictate it) without a data connection with Siri. Your "start workout" command doesn't leave your device.
Part of that is privacy. Part of that is that Apple was trying to minimize its cloud spend (on GCP or AWS) by keeping as much of that activity on device. It wasn't entirely on device, but a lot more of it is than what Android is... and Alexa is a speaker and microphone hooked up to AWS.
This was ok, kind of meh, but ok pre-ChatGPT. With ChatGPT the expectations changed and the architecture that Apple had was not something that could pivot to meeting those expectations.
> Apple first implemented artificial intelligence features in its products with the release of Siri in the iPhone 4S in 2011.
> ...
> The rapid development of generative artificial intelligence and the release of ChatGPT in late 2022 reportedly blindsided Apple executives and forced the company to refocus its efforts on AI.
ChatGPT was as much a blindside to Apple as the iPhone was to Blackberry.
1. Apple is big enough that it needs to take care of edge cases like offline & limited cell reception, which affect millions in any given moment.
2. Launching a major UI feature (Siri) that people will come to rely on requires offline operation for common operations like basic device operations and dictation. Major UI features shouldn't cease to function when they enter bad reception zones.
3. Apple builds devices with great CPUs, which allows them to pursue a strategy of using edge compute to reduce spend.
4. A consequence of building products with good offline support is they are more private.
5. Apple didn't even build a full set of intents for most of their apps, hence 'remind me at this location' doesn't even work. App developers haven't either, because ...
6. Siri (both the local version and remote service) isn't very good, and regularly misunderstands or fails at basic comprehension tasks that do not even require user data to be understood or relayed back to devices to execute.
I don't buy that privacy is somehow an impediment to #5 or #6. It's only an issue when user data is involved, and Apple has been investing in techs like differential privacy to get around these limitations to some extent. But that is further downstream from #5 and #6 though.
