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Sounds like their biggest problem is that the product is so good the domestic market may be saturated. I was pleased to read in the article that they're working to increase exports. I'm a big believer in products that are engineered to last rather than be regularly replaced.


> Sounds like their biggest problem is that the product is so good the domestic market may be saturated.

Sad how rare that is these days. Which other companies does that apply to?


Someone asked Rohloff how long their bicycle hub gears last, and the answer was, "We don't know. We've only been making them for 25 years."

A lot of German SMEs still work that way, even if their big engineering companies have rather lost their way.


Lodge, the American maker of cast-iron cookware is a possibility.


I'd say it's more likely cheap imports that are the issue.


Yeah, they're known for being practically unbreakable. Couldn't tell you how many times I dropped my Duralex glasses with them not breaking.




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