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For me it's the competition. So many competing chains and independent burger joints have sprung up and spoilt me. For 20%-30% more than mcd prices I can get something way way better.


To be clear you're getting a banging artisanal burger meal for about £10? You sure you're not downplaying the cost?

My local proper independent burger place is just under £20 for a burger fries and drink.




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