This is a trend that's probably going to continue and widen the rich-poor divide. Take airlines, there's only so many seats they can offer day to day, and with planes retiring from service and new planes slow to be delivered the inequality will only increase, and the market will shift to more affluential customers.

The likes of McDonald's will need to understand who their new customer base is quite carefully and market around that if they are to stay relevant. Sadly their products to me are garbage now; slow service, cold fries, awful oil. Obviously they've had to adapt but it's just expensive slop.

And in the UK they have had scandals around sexual harassment, which hasn't helped their image/branding.