No company is immune to disruption, but plenty of them have innovation and adaptation in their DNA. IMO over the years Apple has lost that. Look at Google, or Meta, or even Microsoft. Diversified income streams. Clutch acquisitions. Massive capital investments. Data centers. Nuclear power plants. Moonshot factories. Self driving cars. AR glasses. Robots. Venture investing and dealmaking. Massive AI ambitions. Stuff they try might not always work, and sometimes fail spectacularly, but they still do it. Apple meanwhile has been perfectly content depending on a single product and the monopolistic hold on the ecosystem of that product for basically 100% of its revenue for the past two decades.
I don’t think Google is a great example to hold up here. They throw so much random crap at a wall hoping for another golden goose. Then kill anything that isn’t after a few years. If you can’t tell, I’m still salty about Google domains.
Many of the things you listed need time to bake and Google never cooks anything more than a quick sear in the pan.
The company is among the leaders in the AI race and doing a quarter million self driving taxi rides a week but sure they aren't innovative because they shut down a domain name website..
