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Once a company moves on to recurring, large-scale layoffs justified by vague corporate Mumbo-Jumbo, I think it is safe to assume it is a "day 2" company.


The original shareholder letter said the company wouldn’t pander to Wall Street or focus on short term improvements. It’s now slashing jobs a few days before earnings to try and placate Wall Street since it can’t grow via innovation. That’s all the proof you need to see that Amazon is now in full “Day 2” mode.


I was not aware of this term before.

For others: https://www.linkedin.com/pulse/jeff-bezos-day-1-versus-2-com...


Non-LinkedIn version: https://ourdinnertable.wordpress.com/2025/05/06/jeff-bezos-d...

> “Day 2 is stasis. Followed by irrelevance. Followed by death. And that’s why it’s always Day 1.”

Sharks don't look back, cause they don't have necks. Necks are for sheep


Is this one of those things that are meant to sound deep and profound by inventing terminology, but isn't? That's such a like day 2 person thing to do.

(Actually don't know if I used day 2 correctly, feels a bit like trying to use skibidi ohio in a sentence)


Day 2 is like Switzerland---small and neutral. Day 1 is like Germany---ambitious and misunderstood.


Had completely forgotten that futurama bit: https://m.youtube.com/watch?v=FvrcvPNpdd8


Which is the one people like to hug?


Sharks don't look back, cause they don't have necks. Necks are for sheep

Sharks eat sheep?


Weirdly, someone checked: https://whitesharkdivers.co.za/02/shark-facts/food-sources-o...

No, great white sharks do not eat sheep. They will eat pigs.


Shark eats sheep, sheep clothes fisherman, fisherman kills shark. It's a new rock, paper, scissors.


I hope the shark thing isn’t said in earnest ever by anyone. It is the height of parody of a hustle culture bro. On second thought would you want $1 million now or $5000 a day and the guy says neither because that’s not how you build wealth or something. It’s probably number one.


The shark line is a quote from Futurama in an episode where an 80s corporate raider takes over Planet Express.


I'm not really sure how this fits with Amazon's corporate culture. I thought all of the dead wood good pip'ed out of there on an ongoing basis.

If people are surviving that then who are are the people being ejected? Unprofitable areas or new products which didn't pan out?


My theory is that when an organization descends into a cycle of repetitive downsizings, it inevitably leads to people focusing more on protecting their jobs than on business value.

By the process of natural selection, the people who survive such rounds of firings are the ones with the political skills to survive them. Some of those guys will be star performers, but most will simply be politicians. Over time, this process will result in an increase in the ratio of politicians to star performers.


My company’s been through layoffs/reorgs every 3–6 months for three years. One thing is true: performance management happens faster. Many chronic low performers were laid off, and a few “too many cooks” problems were resolved. Those benefits are real and genuine.

But it’s a mistake to assume the remainder is automatically high‑performer‑only. Three patterns I’ve seen:

1) People with options leave first. If you can find a stable, supportive org at similar pay, you go. That’s often your top performers. We've lost some truly amazing people who left because they were simply not willing to tolerate working here anymore. Being absolutely ruthless in getting rid of low performers is honestly not worth it when you also lose the people who truly move the needle on creating new products, etc. If you make a mistake and get rid of some people who were talented high-performers, trust is instantly gone. The remaining high-performers now know that they may also be a target, and so they won't trust you and they'll leave whenever they can. And when you're axing 10k+ people, you're absolutely going to make mistakes.

2) The survivors change. Trust and empathy plummet. Incentives tilt toward optics and defensiveness, and managers start competing on visible ruthlessness. You can keep the lights on, but actually trying to innovate in this environment is too scary and risky.

3) In an atmosphere of fear, people who are willing to be genuinely dishonest and manipulative -- and who are good enough at it to get away with it -- have a serious competitive advantage. I've seen good, compassionate leaders go from a healthy willingness to make tough decisions on occasion to basically acting like complete psychopaths. Needless to say, that's extremely corrosive to meaningful output. While you could argue that skillful dishonesty is an individual advantage regardless of climate, an environment of repeat layoffs strongly incentivizes this behavior by reducing empathy, rewarding "do whatever it takes to win" behavior, etc.


Your comment made wonder if there is an social / economic phenomenon tied to your characterization. I'd be really curious if there is any academic work done on further elucidating it.

Edit: Did some research with ChatGPT and found the following papers if anyone else is interested in the above concepts.

https://pmc.ncbi.nlm.nih.gov/articles/PMC9537742/

https://www.researchgate.net/publication/235279297_The_survi...

https://backend.production.deepblue-documents.lib.umich.edu/...

https://pmc.ncbi.nlm.nih.gov/articles/PMC10025906/

https://strategy.sjsu.edu/www.stable/pdf/Staw%2C%20B%2C%20L%...

https://journals.sagepub.com/doi/10.1177/0312896220970609


At companies where decimation is a given... IME 3 or variations of 3 predominantly are already in play.

The most nefarious kind I saw was to use tenure capital towards influencing peers (above and below) into over-engineering complexity to improve longevity (or simply to flex on the basis of tenure) and this is a game-able closed loop. The longer one has been in a position is in a position to stay even longer via influence and no-one questions.

The up-levels explain this as "trust" which probably is slop/laziness or pure lack of time due to how busy the up-levels are managing up the chain (and working towards their own longevity)

The below-levels probably are afraid to question/oppose strongly due to obvious reasons. This becomes worse if the tenured person in question is already a "celebrated hero" or "10x-er".


+5 Insightful


Unless you are in the position of Zuckerberg or the Google founders, everyone’s main motivation is to keep their jobs.

If you are just an employee - it’s beyond naive to prioritize anything but your own job. Of course I am not advocating back stabbing and throwing others under the bus. Getting ahead in BigTech is always about playing politics and getting on the right projects to show “impact”.


It's a matter of it being an active vs passive effort to "keep your job." Once you have to actively worry about the status of your job something is wrong (be it with you or your employer).


I thought all of the dead wood good pip'ed out of there on an ongoing basis.

Local TV says it's because too many people caved in to the return-to-work demand.


First employees work for the customer, then they work for the company, then they work for themselves. Sounds like Amazon is between the 2nd and 3rd stage.


there are alot of tenured people that are good at politics, but dont provide much actual value


Or they know something that the current Administration does not (or is withholding)? Maybe it's time to buckle up for a coming economic storm.


I wonder if the company that makes part of its money from consumer goods shipped from China knows something about the impact of tariffs on consumer spending. They've probably already assessed the impact on their models of Black Friday and Christmas purchases and decided it looks bad.

(most of their money is from AWS, though. I wonder if AI is making that less stock-relevant.)


Oh no, they might only make $15 billion instead of $18 billion next quarter?


>Oh no, they might only make $15 billion instead of $18 billion next quarter?

Exactly. It's a for-profit company, not a charity or a jobs program.


At what point do we stop defending capitalism and realize that it's sucking society dry?


Lots of people realized it long ago. Hell, the Monopoly board game was meant as a cautionary tale. The fact that it's been repurposed as a way for MB to rake in tons of cash says something, I think.


> coming economic storm

We are already in it.


Don't worry, when ZIRP returns, they'll be a day 1 company again.

People mistook ZIRP for genius for 25 years.


This is a little exaggerated, considering ZIRP was 2009 to 2022, 13 years, and came well after Amazon had established its trajectory.

And they did kind of successfully roll out a global logistics network, at a time when no one thought anyone could compete with Walmart. And they became leaders in the cloud computing space.

These aren't trivial accomplishments solely enabled by ZIRP.


The Yen Carry trade financed US VC since 1999, thanks to ZIRP from the BOJ.

Not Ironic at all that Dot Com immediately followed.


I think stuff like this will eventually pull Bezos back in.


Is there any non-day 2 company in this day and age? Seems like everyone's laying off en masse. Even the job reports can't hide it.

If you're not working in nursing the flux of retired Baby boomers you're either already rich or on unsteady ground.




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