Oh come on. Quanta Magazine basically writes for HN. They have very little online footprint elsewhere, but they feature here multiple times a week and I'm sure they know it. The titles are almost always in this mold, implying some profound yet vague discovery. Some real, recent examples:

  - "Researchers Discover the Optimal Way to Optimize"
  - "Origami Patterns Solve a Major Physics Riddle"
  - "A simple way to measure knots has come unraveled"
  - "The Hidden Math of Ocean Waves Crashes Into View"

I don't necessarily mind it, even if I don't find the articles very informative. But it's certainly fair game to nitpick this borderline-clickbait style.