It sounds like you are disappointed by it's not "a lie": more ≠ all.
It's natural that entering markets takes time and that some markets may never be entered if the economics aren't good, even if a company would ideally like to.
They don't need to enter a market. All they need to do is partner with a retailler like Amazon/eBay - or even just allow other retailers to resell them.
Okay so even if they don't want to do that, all they need to do is not go out of their way to block parcel forwarders. They can just make us click on an agreement that voids warranty and absolves them of any risk, that way, it's not their problem. But no, they don't do that.
Meanwhile, smaller Linux notebook companies like StarLabs have been around for less than a decade, yet have no issues supping worldwide. In fact no other tech manufacturer has this issue, at least not to this extremes - how is that only Framework is in this situation?
It's natural that entering markets takes time and that some markets may never be entered if the economics aren't good, even if a company would ideally like to.