To be fair, I think McDonald's makes more money on real estate (renting franchise locations) than they do selling food, and the income from data mining customers would probably be a pittance in comparison to both.
Not that I'd put it past them, but I assume the entire point of the Monopoly campaign is advertising, playing on the nostalgia for the original, and that the app is just there because that's what you do now, you just have an app.
Not that I'd put it past them, but I assume the entire point of the Monopoly campaign is advertising, playing on the nostalgia for the original, and that the app is just there because that's what you do now, you just have an app.