The average has just gone past $50l but it is not clear it will stay there. There are a few things that drove it up recently.
One contributor was a surge in EV sales to beat the expiration of the tax credits. EVs on average cost more than non-EVs so that pushed the average up. EVs were almost 12% of September sales with an average price of $58k.
There are plenty of EVs a lot lower that than that, so why was the average EV so high? That brings is to another contribution: in general it was upper-end buyers who currently dominate the market (the potential lower end buyers are probably too worried about the economy and maybe the likely big increases in health insurance for 2026 to buy a car now). Upper end buyers tend to go for the more luxurious cars, whether they are buying an ICE or EV.
Remember though, just because the average is about $50k doesn't mean that there aren't plenty of good new cars for a lot less. A 2026 Toyota Corolla has a base MSRP of $22 725. For $24 575 you can get the hybrid which increases the MPG from 32 city/41 highway to 53 city/46 highway.
One contributor was a surge in EV sales to beat the expiration of the tax credits. EVs on average cost more than non-EVs so that pushed the average up. EVs were almost 12% of September sales with an average price of $58k.
There are plenty of EVs a lot lower that than that, so why was the average EV so high? That brings is to another contribution: in general it was upper-end buyers who currently dominate the market (the potential lower end buyers are probably too worried about the economy and maybe the likely big increases in health insurance for 2026 to buy a car now). Upper end buyers tend to go for the more luxurious cars, whether they are buying an ICE or EV.
Remember though, just because the average is about $50k doesn't mean that there aren't plenty of good new cars for a lot less. A 2026 Toyota Corolla has a base MSRP of $22 725. For $24 575 you can get the hybrid which increases the MPG from 32 city/41 highway to 53 city/46 highway.