>It's surely not your contention that said apologies sound hollow because there is nothing really to apologise for and therefore it is inherently untrue?
I can not understand at all how you got that from my message.
As for the rest of what you're saying. Yes, there's a way to apologize in a way that don't have those qualities, and it's apologizing directly to the people you've wronged, if you have. Apologizing to a faceless group is pointless.
Yeah, you should apologize before the mob forms. This is much more important for large corporations, if they do a big screwup and apologizes after massive backlash, that is bad, but if they apologize before the massive backlash its much better.
I can not understand at all how you got that from my message.
As for the rest of what you're saying. Yes, there's a way to apologize in a way that don't have those qualities, and it's apologizing directly to the people you've wronged, if you have. Apologizing to a faceless group is pointless.