I do think people need to dissect his pitch and his resume and learn from him. He might be a scammer but the same technique would work for legitimate people seeking employment

I dunno, a better lesson to take away from this is, don't fall for sales. I think more people will do better to learn to evaluate others by what they do rather than what they say. If you don't know better, reputation and first-hand references will give you much better indicators than someone's own words.

This guy had the sales chops and the ability to write good code (as pointed out in the tweets). Sounds like the complete package.

If that were the case, the sales wouldn't have mattered in the first place. The article does suggest cold emailing as a tactic, so if someone is looking at a stock standard cold email template and thinking, "hey, this guy sounds exciting!", they're gonna have a bad time.

Have you tried getting a job in this market?

I think you're misunderstanding my point. I was talking from the receiver's point of view, not the initiator. As far as the job market is concerned, when the supply/demand is so skewed and everyone is doing this kind of sales, it gets reduced to a game of chance more than anything else.

Site is bugged, but after thinking about the title, I don't know how much I want to learn from a scammer.

This man is a folk hero

tl;dr - the personalized cover letter, much maligned by job seekers nowadays (https://www.google.com/search?q=cover+letter+dead), is actually incredibly effective for applying to small companies (of the size where the inboxes of the CEOs and founders aren't heavily filtered and managed) if you keep it short and human and send it directly to those folks.

The problem is, these CEOs of small companies are already inundated with spam or they're super busy to respond to you.