I mean in bigger cities lots of people don't have cars, they might also be in the middle of something and so having someone else get the food makes sense. And a lot of people have "too much money", leading to them being like "yeah I'll pay like 40 bucks for somebody to bring these burgers to me so I can just keep on playing something with a friend".
And you know... if food is cold, you probably have a microwave?
Whether this is a good use of money is debatable but I think it's pretty easy to imagine scenarios in which this would be used.
Order $40 of mediocre food and pop it in the microwave when it gets to you, cold. No surprise this is the community that brought us Soylent.
Do these people even like food? Fine if not, but in that case stock up on broccoli, rice and chicken and eat it every day; you'll save money and be healthier.
Basically they _consume_ food like they _consume_ shows on Netflix.
They want tons of choice, they want something constantly new, but they never actually enjoy what they consume.
Ask them what they ate last week and they can't tell you.
Ask them what they thought about what they just ate, same result.
It would be fine if it wasn't for the tons of trash that creates and the cooks/delivery people that are exploited by this system.
I'm not sure the comparison with Netflix is fair as the latter does have some good shows. But, in the case of food delivery, yes, some subset of people are neither choosy nor especially price-sensitive and they're an ideal target audience.
And you know... if food is cold, you probably have a microwave?
Whether this is a good use of money is debatable but I think it's pretty easy to imagine scenarios in which this would be used.