It's a demonstration of what an entity can do, and will do. The only innovation from Apple since Job's died were unfinished efforts that completed under Cook. There will be no future innovation from Apple. There maybe acquisitions and optimizations around current and existing positions, nothing more. Apple is IBM now and has been for some time. Apple doesn't know how to develop software or deliver it to market. It has no leadership, only management, and managers are not known for relinquishing their position so I don't see any reason this will ever change. This pattern is endemic in Silicon Valley as old products have run their course. It's like the automobile from the 1900s just playing itself out. Phones and computers are a commodity I don't expect any differentiation within anymore. As to Siri and AI it's an emerging space that Apple can't even deliver on a strategic partnership for within 2 complete phone and iOS release cycles. I'm not sure how an institution like Apple can or will ever overcome its own misaligned culture. Which brings me back to it being IBM.