I do not deny that the system need to change but I disagree with saying "we have no agency", I think that like everything in life it's a balance of the two and you definitively can, as an individual, decide to use less convenient options like waterfox or librewolf that respect your privacy and do not try to enforce propaganda (or ads) unto you. And I think in this case, with one of the most powerful company in human history being the perpetrator, you can wait a long time for the system to change.