i've flown international business class on luxury airlines twice (once on singapore on the company dime, and once on qatar through a random complimentary upgrade). the service is just staggering--never mind the full-flat bed-seats, the unlimited free liquor, the gourmet food, or the entertainment center with a full array of power outlets and usb and video ports so i could run any device and content i wanted, what really impressed me was the rose in a vase on my table when i boarded, and the pajamas in the care package (with the slippers and eyemask and so on).
i'm splurging and flying "premium coach" (or w/e the hell they call it on Virgin) on my next vacation; we'll see how it compares....
Funny thing most Americans don't know is that international coach is really decent too. E.g. I've never been on an intercontinental flight without unlimited free alcohol aside from on Delta, and any plane put together in the past few years will have USB/power sockets in every seat.
for someone who'd never flown anything other than coach, the experience was mindblowing, especially since the upgrade was only $50 at the airport.
i'd love to fly first or business again when i eventually go to europe, but as a hypothetical exercise i checked prices, and a firstclass roundtrip tickect is roughly $20k and business, though much better, is still $6k (i just checked lufthansa.com for sfo<->fra leaving august 4 and returning sep 1, so i'm sure better deals exist). If I flew coach, the whole vacation could be $6k.
i'm splurging and flying "premium coach" (or w/e the hell they call it on Virgin) on my next vacation; we'll see how it compares....