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"Amazon has found that every 100 ms of latency costs them 1% in sales."

"Google has found that an extra 500 ms in search page generation time made traffic drop by 20%."

http://royal.pingdom.com/2008/09/23/latency-costs-sales-and-...

I don't think Google plans to bring this level of high-speed internet to everyone in the US, but they're certainly trying to spur the competition on.

If people use the internet more, Google makes more money.



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