I don't think the original post is advocating for just "throwing in the towel" here. Instead they're simply stating that working what you're specifically contracted for is a more reasonable and sustainable model than always going "above and beyond" for little to no gain to your work life and at great cost to your personal life.
Corporations by design don't "care" about you, they only care about maximizing profits and returns for their shareholders. Sure you can get "noticed" by higher ups, but those individuals have no obligations to you in the day to day operations unless you're getting cozy with the (increasingly externally conteacted) deciders/architects of the next upcoming re-org.
It's not explicitly stated in the article, but their call-out of the behavior of large companies speaks to the missing piece of the puzzle here: the "stage" of the company's lifecycle plays a crutial role in how much your "above and beyond" contributions matter. 10 person start-up? Matters significantly. 1000+ person org? Drop in the bucket.
Corporations by design don't "care" about you, they only care about maximizing profits and returns for their shareholders. Sure you can get "noticed" by higher ups, but those individuals have no obligations to you in the day to day operations unless you're getting cozy with the (increasingly externally conteacted) deciders/architects of the next upcoming re-org.
It's not explicitly stated in the article, but their call-out of the behavior of large companies speaks to the missing piece of the puzzle here: the "stage" of the company's lifecycle plays a crutial role in how much your "above and beyond" contributions matter. 10 person start-up? Matters significantly. 1000+ person org? Drop in the bucket.