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I think there is a big opportunity for mobile developers that build a great app that solves (or greatly alleviates) a problem for users and giving the app away for free, but make money on the back end off service providers that are willing to pay money for access to users/consumers. You'd be moving higher up the marketing food chain from simple ad displayer to lead generator.


All the apps I've done on contract have been this kind of app. All of them were free and none of them had IAP.

Honestly I think this is the future of the app business. Apps will be important but most often only as a component of some larger business.


I agree. Making money through affiliate and lead generation has been around for a long time and seems to transition nicely as the web evolves.

I'm sure there are plenty of apps that do just this and there will likely be more on the way as global mobile adoption numbers increase.




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