Missing the point though. Amazon isn't Amazon because of its tech (speed, reliability, etc) doesn't matter as much as: inventory (tons of things you can only find there), delivery speed (you can reliably get 99% of the things in a week or less and some of the items get delivered in HOURS) and customer service (you are right by default, you will refunded and get free delivery if you encounter issues). That's the ultimate killer. If a competitor managed to do this, a little marketing to get installed in the customer base's phones will definitely eat Amazon's lunch. Temu has shown big strides but its ethical problems will prevent them from becoming a true threat. A local Temu-like competitor would be a formidable adversary