> Just like you have a formal paper with CEO signature printed out - you know that guy is not going to sign million of copies.
No, but I assume it would still be considered a valid signature in case of some legal dispute. The CEO may not have signed the document by hand (nor even read it), but the company placing the likeness of CEO's signature in the document signals that the CEO accepts responsibility for it. The CEO is still "in the loop" anyway, they had to personally approve the use of their signature like this.
Which is to say, I consider such "fake signatures" perfectly OK. I just don't consider them as a sign of care or personal interest.
Now, marketing communication that does it, is another story. It's bullshit all the way through, signature included.
> I remember only one where manager of 100 or so people in business unit who actually wrote 100 cards with name for each of us.
Which reminds me - even actually hand-written letters can be fake. Have you ever found a hand-written letter inviting you to a Bible study?
I grew up in a religion that's big on preaching; mostly door-to-door, but when that's for some reason impossible (e.g. time, health constraints), people would write letters instead. Some people were real "high performers" here, in the sense they would sit down over couple evenings and hand-write couple dozen letters, to be distributed around some neighborhood instead of going through it personally. I used to be impressed by dedication, but it eventually dawned on me - it's just exploiting the faux personal connection. They're selling something (which they may feel is genuinely worth it), and hand-written letters is just a sales tactic. They're hoping you pick it up and think about how much effort someone put into a personal letter to you. But the effort is not genuine; it's a fake signal. In reality, the author probably had a good time spending an evening with friends, writing a letter after letter after letter.
So while I 100% believe the intentions of that manager of yours were pure and his heart was in the right place, I post this as a warning for the general case: high effort doesn't automatically imply it's genuine and honest. If it feels like sales, it probably is.
Related: the secret to pulling off a magic trick is to put much, much more effort into preparing the trick than a reasonable person would expect. Same applies to sales.
No, but I assume it would still be considered a valid signature in case of some legal dispute. The CEO may not have signed the document by hand (nor even read it), but the company placing the likeness of CEO's signature in the document signals that the CEO accepts responsibility for it. The CEO is still "in the loop" anyway, they had to personally approve the use of their signature like this.
Which is to say, I consider such "fake signatures" perfectly OK. I just don't consider them as a sign of care or personal interest.
Now, marketing communication that does it, is another story. It's bullshit all the way through, signature included.
> I remember only one where manager of 100 or so people in business unit who actually wrote 100 cards with name for each of us.
Which reminds me - even actually hand-written letters can be fake. Have you ever found a hand-written letter inviting you to a Bible study?
I grew up in a religion that's big on preaching; mostly door-to-door, but when that's for some reason impossible (e.g. time, health constraints), people would write letters instead. Some people were real "high performers" here, in the sense they would sit down over couple evenings and hand-write couple dozen letters, to be distributed around some neighborhood instead of going through it personally. I used to be impressed by dedication, but it eventually dawned on me - it's just exploiting the faux personal connection. They're selling something (which they may feel is genuinely worth it), and hand-written letters is just a sales tactic. They're hoping you pick it up and think about how much effort someone put into a personal letter to you. But the effort is not genuine; it's a fake signal. In reality, the author probably had a good time spending an evening with friends, writing a letter after letter after letter.
So while I 100% believe the intentions of that manager of yours were pure and his heart was in the right place, I post this as a warning for the general case: high effort doesn't automatically imply it's genuine and honest. If it feels like sales, it probably is.
Related: the secret to pulling off a magic trick is to put much, much more effort into preparing the trick than a reasonable person would expect. Same applies to sales.