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I’m not saying the should be valued higher. But it is at least notable that a Toyota has been the best selling car every year for the last 20 or so, until last year when it was the Model Y.

Meanwhile Toyota has been caught unsure of if they should build gas, electric, or hydrogen cars. Fortunately, as a fan of Toyota’s cars, it seems like they’ve figured out a good strategy forward. But for every Toyota there is a BlackBerry, IBM, Reebok, or Blockbuster who doesn’t figure out how to adapt to a changing market in time.



Best selling vehicles of 2023: 1. Ford F series 2. Chevy Silverado 3. Ram Pickup 4. Toyota RAV-4 5. Tesla Model Y


US is not the world and cars do get sold outside of the US. This is probably the list the parent comment was referring to: https://www.best-selling-cars.com/global/2023-full-year-glob...



You are using a pretty deceptive number when looking at the highest selling car. What is the biggest seller for Toyota? the RAV4, which helpfully counts as "not a car".


In the US maybe? Here in Europe I'm sure it's the corolla


I think for Toyota's main market the hybrid model still makes very much sense. EV is still a huge premium. Nice if you live outside the city and can charge your car with your own solar panels. Too clumsy to deal with in the city with the scarce public charge points.

And Toyota is a budget to mid range brand. For high end (the customers where the premium doesn't matter) they have lexus.


I largely agree except with IBM. They may not be fashionable but they have 195B market cap and the stock price is up over 25 years.




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