Apple did have conversations about how to profit from Facebook’s apps.

But there’s no evidence that the App Tracking Transparency was a direct result of failure to come to terms with Facebook on some type of revenue share.

Even if a portion of the comprehensive set of protections included in ATT was specifically to target Facebook, Apple did not use it to punish Facebook.

Apple’s customers did.

Because when given a choice, 85-96% of all people across the entire planet did not want Facebook tracking them.

If one was to speculate on The decision-making behind platforms’ leadership, it follows to consider Google’s reluctance to follow in the footsteps of Apple with ATT due to google’s own direct reliance on ad revenue.

Apple is no saint, it’s made many compromises on user privacy in the face of business.

But there’s no doubt in my mind that the position of selling products and services, including the distribution of others’ software is by far more consumer friendly than the quiet identification, data collection and targeting of individuals.