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I can't imagine why this case should succeed if this same practice has long been tolerated by telcos or Facebook -- any company that provides no opt-out to collection and sale of personal info.

If Texas had real guts, they'd pass a law that clearly prohibits the collection and sale of personal info without explicit opt-in. But nooooooo...



At least with Facebook you've given them consent to do so.


Except for the fact Facebook created shadow accounts for people without FB accounts to track them anytime they encountered embedded FB content, be it ads or otherwise, across the internet.


lot of these opt-in toggles are ON by default in the U.S but my previous employer's legal department made sure that it's OFF by default in EU.


It seems the TDPSA does require consent, just like California's CCPA/CPRA, Virginia's VCDPA it is based on, and the EU's GDPR.




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