The musk factor is starting to hurt them. I have friends who have told me they'd like a tesla but won't buy one because of Musk. I don't think they can name the CEO or senior leadership of another car brand.
I do expect my next car to be electric but I have no interest in a Tesla. My distrust of Musk and the culture he appears to create at companies he runs is a big factor in that view.
All we know is this: They virtue signal that they want a product but don’t buy it because they’ve been conditioned to dislike the company’s CEO. It’s likely that their tribe has all been conditioned in this way so the virtue signaling would be well received and elicit social approval.
I don’t think that makes them good or bad people, per se. I’m not here to lay down a judgement. It is what it is.
> because they’ve been conditioned to dislike the company’s CEO
You're rather taking the agency out of these folks' hands, are you not? It seems entirely likely that they could have independently came to the conclusion to dislike the company's CEO without the need to be "conditioned" by some external narrative.
According to you, when are they allowed to want an electric vehicle but not want a Tesla? Do they have to buy a Tesla no matter how much they dislike the thought of giving their money to someone they dislike?