>If you want to pay 40p for a loaf of bread, Chorleywood is the way that happens. If you don't mind paying £2.50 for an artisan loaf that you can't figure out how to slice that's cool too.

And where is the magical 1GBP loaf that is done on mass scale, but is properly fermented? It's not as if in other parts of the world is not full of that type of bread.