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> Obviously the class lines weren't exact and depending on where in the era (e.g. 1996 it was expensive, 2001 it was a lot more affordable)

Facebook era was late 00s, and didn't hit full stride globally until early 10s. By this point internet access was available to 1 in 4 people. Scale—in meaningful distinction to 'the old web'—had well and truly already arrived. The average Joe and Jane were using the internet.

https://ourworldindata.org/rise-of-social-media https://ourworldindata.org/grapher/number-of-internet-users

> I wonder if something similar happened around the start of the telephone and telegraph

As Marshall McLuhan famously wrote "The medium is the message". He also coined the term 'information overload' in the 60s when talking about the uptake of radio and television. Ever since the printing press, regular people have been gaining access to information at increasing volume, and not only those of means. However, the particular medium of the internet changed the means of accessing, generating and interacting with information and communicating other people. What McLuhan was pointing out by "The medium is the message" is that every medium has its own flavor, and it's own particular impact on society.

And for the internet it hasn't just been one impact: the rise of email and mailing lists, chat applications, internet-wide keyword search, social media, smartphones and apps, dating apps, AirBnB, Uber.. the fabric of social order is being disrupted again and again by the internet in a manner exceptional to other media. Sometimes it's even hard to see what changes have taken place. To take one example, the rise of dating apps has had a real impact on the profits and kinds of late night venues.

So, to bring back to my earlier point, social media had an impact that changed how we communicate. It was certainly very visible to me at the time. I think in particular with ICQ, it provided a means for strangers to meet and fostered connections outside of our respective bubbles, and for that I remember it fondly, and also worry a bit more about our world as it becomes more fragmented and isolated along social borders.



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