I got tired of poor search experience on Google and switched to DDG, used it by default for a couple years (resorting to !g maybe 10-20% of the time). But for the last 6? months with Kagi, it's literally 0 times I've even been tempted. Paying $5/mo to be a customer and not the product, having my privacy respected, and enjoying consistent access to excellent search results is IME equivalent to switching from browsing without an adblocker to using ublock plus, or trying reader mode for the first time. It's transformative.